September/October 2011
Workforce Development

Developing manufacturing skills for economic growth

By Emily Stover DeRocco

Over the past few months, manufacturing has enjoyed something of a national spotlight. It has been one of the few industries to show consistent growth, adding over 280,000 jobs in the past year and a half. And surveys show continued growth and confidence in the sector.

Manufacturing has been one of the few bright spots in an otherwise stagnant economy, and the newspapers and commentators have taken notice.

It is fitting manufacturing should now be getting such recognition because it is an industry that is truly vital to our economic security. No other industry creates more value or has a higher multiplier effect, and this results in a 17% compensation premium for manufacturing workers nationwide.

And it is possible more good news is on the horizon. Recent reports from two of the biggest consulting firms in the world, Boston Consulting Group and Accenture, looked at what is euphemistically being called on-shoring. What their research shows is manufacturers are discovering China is not as cheap as everyone thought. When you factor in everything from the shipping of goods to the availability of workers to the inflexibility of the supply chain and the manufacturing specifics, the cost of producing goods in the U.S. is actually very competitive with the Chinese cost.

However, human capital is one of the critical issues facing U.S. manufacturing. Between the coming renaissance in manufacturing and the impending baby-boomer retirement, manufacturers are going to have to fill millions of positions in the next decade.

In fact, we are already seeing the beginning of the problem today. In a recent nationwide survey by The Manufacturing Institute and Deloitte, 32% of manufacturers reported moderate to severe skills shortages-and this was in the summer of 2009, at the height of the recession and job losses.

The time is right for manufacturers to change the way they approach and manage their human capital. The Manufacturing Institute is rolling out the flagship education initiative of the manufacturing industry as the national solution to the talent challenge.

In manufacturing, the core premise of this solution is there are standards for every imaginable input and output. Whether it is the composition of steel, the tolerance of machines, or the failure rate of a part, manufacturers can give the details to three decimal points. A manufacturing education and training system, then, should allow manufacturers to be as rigorous in the standards they apply to their most important asset-human capital.

These standards are not in the form used by traditional education, which measures seat time through credit hours. Instead, these standards are competency based, demonstrated through mastery, and verified through certification.

To develop the manufacturing talent solution, called the NAM-Endorsed Manufacturing Skills Certification System, The Manufacturing Institute joined with several other leading industry groups to create a system of nationally portable, industry-recognized credentials. These credentials and the training required to obtain them certify an individual possesses the basic skills required to work in any sector of the manufacturing industry.

The manufacturing system can be envisioned as a pyramid of skills certifications, with an initial focus on the skills required for all entry-level jobs in manufacturing today:

  • Personal effectiveness skills
  • Foundational academic competencies-for manufacturers, those are applied math, reading, locating, and using information
  • General workplace competencies, which cover the fundamentals of business
  • Industry-wide technical skills related to basic manufacturing processes, including production, logistics, machining, quality assurance, safety and health, and technology

The foundational competencies in the first tiers are grounded in ACT's National Career Readiness Certificate. The workplace and technical competencies are covered by the Manufacturing Skill Standards Council's Certified Production Technician, the National Institute for Metalworking Skills' Machining and Metalforming certifications, and the American Welding Society's Certified Welder series. Finally, the Society of Manufacturing Engineers' Engineering Technologist certification caps the entry-level skills system, recognizing the infusion of technology into all manufacturing processes.

The Institute also is developing higher-level pathways for sector-specific skills and competencies, including automation. We have recently announced a partnership with ISA to bring automation and control systems certifications into the Manufacturing Skills Certification System, adding ISA's Certified Control Systems Technician (CCST) and Certified Automation Professional (CAP) certification programs to the system's offerings.

The Skills Certification System is currently being implemented in community colleges' for-credit programs of study with connections down to high schools and technical schools and up into universities. The specific learning content needed to obtain the skills required to achieve each certification has been mapped to educational pathways. And these educational pathways are aligned to career pathways in quality jobs in manufacturing.

This system is not just a training program for manufacturers. It is the framework for building a workforce proficient in applied science, technology, engineering, and math (STEM) because as our economy continues to advance, more and more industries are going to require a STEM-capable workforce.

On 8 June, we stood with President Barack Obama and announced the goal of awarding 500,000 credentials for high-quality manufacturing jobs in the next five years. However, we cannot reach this goal without help from our nation's manufacturers. As we make significant progress aligning education with the needs of industry, we need industry to reflect this paradigm shift in their hiring practices. Manufacturers can accelerate these efforts, becoming strong advocates for building credentialed talent.

ABOUT THE AUTHOR

Emily Stover DeRocco is president of The Manufacturing Institute. This article was adapted from a speech given at the Lehigh Valley Manufacturing Summit in Allentown, Pa.