Libraries and distributors of books and training materials will find a tremendous variety of products to choose from on the ISA web site. ISA staff will work closely with your team to determine the best processes and procedures to enable you to offer ISA products through your own distribution channels.
ISA also serves a different kind of distributor -- the automation distributor. While some large automation companies sell through company sales people and their own channels, the large majority of automation systems and software are sold through third party distributors and channel partners. If you're a distributor, representative, value added reseller or control system integrator, the challenges you face in a highly competitive environment include lowering margins, the "brain drain" as good people retire, and your inability to attract and retain new, younger employees. In the fast paced high stress sales environment, it is difficult to train and counsel new employees while making time to actually sell.
This is where ISA and the ISA web site come in. Your new employees can use the ISA web site to get training, not only on the basics of automation, but also on the way stuff works, in an un-biased way that is different from the training they'll receive from your vendor partners. They can also use the web site to gain sales and marketing information and training that is specific to automation, and learn the industry and the business by interacting with end users and other vendors, engineers and integrators at ISA events and section meetings, as well as in online discussions.