International Society of Automation News Release
Contact: Becky Schneider
+1 919-990-9266
[email protected]

ISA Announces Human Asset Optimization Track at ISA Automation Week 2011

Research Triangle Park, North Carolina, USA (22 August 2011) - The International Society of Automation (ISA) announced today the sessions of its Human Asset Optimization Track at ISA Automation Week 2011: Technology and Solutions Event. The conference will take place in Mobile, Alabama, USA, 17-20 October 2011, at the Arthur R. Outlaw Convention Center. The Human Asset Optimization Track offers presentations on topics that range from social media to best practices in automation project management.

"This session will provide insight and relevant training on how to manage the human side of automation projects. Our speakers bring decades of industry experience and will be sharing their expertise in how to optimize the workforce, from project management to career development. They'll also cover new, timely topics that can have a positive impact on a company's employees," said Track Chair, Brian Bridgewater, of Elanco Animal Health, a division of Eli Lilly and Company.

The Human Asset Optimization Track includes:

Social Media and Automation - Teaches what social media can do to help an automation career. Presenters will provide hints, tricks, tips and the know-how a person needs to get started in social media, or to advance his or her social media skills

Project Management: Best Practices - Offers real-world instruction and advice from senior automation project managers on how to scope, estimate and control automation projects

Career Discussion - Presents ways to develop group capabilities in light of the fact that automation is a complex engineering discipline requiring several abilities uncommon to the engineer

Learning for Your Career and Your Plant - Covers three successful approaches and methodologies for improving plant performance, as well as the lives of automation professionals: alarm rationalization, virtual plant and mentoring

Personal Development - Presents ways to cultivate and nurture the workforce, i.e. the "human factor," in a technology-focused environment

Automation Competency Model - Explains how and why the model was developed and what this means to the automation profession

Complete details of each Human Asset Optimization Track session are available online or at


About ISA Automation Week

ISA Automation Week is a technical conference that includes three full days of sessions; poster sessions; a dedicated Technician Day; an expansive Supplier Showcase; technology solutions theaters on the Supplier Showcase floor offering standards briefings, author briefings and supplier presentations; and networking and social events.

ISA Automation Week Partners include ARC Advisory Group, ExperTune, GE Intelligent Platforms, Georg Fischer Piping Systems, Kepware Technologies, Mitsubishi Electric and Schneider Electric. ISA Strategic Partner, Test and Measurement is Fluke Corporation. GE Energy, Honeywell Process Solutions and OSIsoft, LLC are ISA Corporate Partners. For more information about the ISA Corporate Partnerships Program, visit

For more information about ISA Automation Week, visit

About ISA

Founded in 1945, the International Society of Automation ( is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards, certifies industry professionals, provides education and training, publishes books and technical articles, and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation (