Working with ISA staff, the Image and Membership Department Vice President is expected to lead the department in ensuring that all new and existing Society programs offer a consistent and professional presentation of products and services that meet the needs of members and contribute to advancing the automation profession.

Department Purpose

  • Propose new services to grow membership
  • Review existing membership programs and suggest refinements
  • Work with District Membership Chairs to operate membership campaigns at the district and section level
  • Collect and disseminate best practices for grassroots membership recruitment and retention efforts
  • Monitor membership trends and develop metrics to evaluate performance
  • Review and recommend changes to member dues pricing structure
  • Review and recommend new membership types and qualifications
  • Promote recognition of the Society and the ISA brand
  • Recommend policy and bylaws changes


  • Actively identify, recruit and mentor potential leaders
  • Establish intra-and inter-society channels of communication
  • Write newsletter for distribution to District Membership Chairs
  • Organize and facilitate meetings, including scheduling and agenda preparation
  • Submit at least two VP candidates
  • Appoint chairs of department committees
  • Provide input to the Society budget, including travel expenses for VP and VP-elect
  • Submit annual reports to the Executive Board

Other Society Committees

  • Operational Assembly
  • Department sub-committees

 Preferred Experience/Knowledge

  • Ability to review and interpret data and market trends in the context of ISA membership priorities
  • Previous year of experience with department, preferably across all sub-committees
  • Previous experience as Section or District leader
  • Background in marketing, communications, and/or business management


  • Any Member, Honorary Member, Fellow, Senior Member, Life Member or Life Fellow


Time Requirements

  • Four-year commitment - two years with responsibilities as elect followed by two years as VP
  • Teleconferences and reporting - approximately 1-2 hours per week
  • Face to Face Meetings
    • Annual Leadership Conference - 4 days
    • Strategic Leader Meeting - 3 days

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