New software service provider launches

Green Hills Software continues its growth curve as it launched a new software service provider today called Software Acceleration.
The new division of Green Hills will offer consulting services to make products run faster, use less power and require less memory. The company will leverage a library of advanced profiling and optimization tools.
“Although we are a new division, we have over 100 years of combined experience accelerating software,” said Larry Luke, vice president of sales who is heading up the new division.
The goal is to improve performance without having to change out the hardware, Luke said. One of the goals for the company is to offer a software performance guarantee, he said. “If we don’t meet agreed upon software performance objectives, the client will not have to pay.”