Siemens meeting is technology with a plan

The Siemens names will become more recognizable in the United States if the company’s new marketing strategy works as planned.
The U.S. is the single largest market today and will grow larger according to Siemens management speaking at Siemens Summit 2007 in Orlando Wednesday.
“A growing trend is the mega city (cities with 10 million people or more) and that concept is shaping many of the investments we make … as is the aging of the population,” said new President and Chief Executive Dennis Sadlowski.
Six percent of our sales goes to research and development. That’s two to three times what other U.S. companies spend,” said Sadlowski.
Siemens is the world's leading engineering and plant-building company for the iron and steel industry as well as for the flat-product-rolling sector of the aluminum industry. It is the largest water and wastewater treatment systems and services company in the U.S.
Mobility is a basic human need, improves the quality of life, and is a precondition for economic growth and social development. Siemens positions its traffic systems worldwide and offers a product as help to maintain mobility and help secure the future.
Sadlowski mentioned Siemens’ acquisition of UGS a leader worldwide in PLM (product lifecycle management).
He’s also proud of the company’s centers of competence. These are where Siemens stations engineers with the specific expertise to work collaboratively with these industries:
Aerospace, airports, automotive, cement, chemicals, food & beverage, glass, oil & gas, pharma, semiconductor, shipbuilding, water.
Perhaps the single largest indicator of Siemens’ plan is the firm’s 12-year working agreement with American icon Walt Disney World in Orlando, which places the company logo prominently at the popular vacation destination.
The goal is to make the word – Siemens – as commonplace as, well, as Walt Disney.
‑ ­Nicholas Sheble