15 March 2006

Non-U.S. auto makers continue to grow in U.S.

When can we stop calling Toyota and other non-U.S.-based car makers foreign car manufacturers? It seems they are the only auto companies able to grow in the U.S.
Take a look at a story appearing in this week’s InTech e-News:
South Korean automaker, Kia Motors Corp. is going to invest $1.2 billion in its first American factory in Georgia.
Meanwhile, Toyota, the world’s second-largest auto company, said it would invest $230 million in Subaru’s plant in Lafayette, Ind., to produce 100,000 cars a year starting in 2007.
With the addition to the plant, Toyota will create 1,000 jobs. Plans call for the automaker to build the Camry sedan at the plant, the best-selling car in the U.S.
Kia, on the other hand, is seeking ways to move more production abroad to shield itself from its surging currency and to take a bigger share of the U.S. market. Kia said it expected its sales in the U.S. and Canada to rise 15% to 350,000 vehicles in 2006 and to grow to 800,000 by 2010.
The carmaker expects the new plant to begin production in 2009, employing about 2,500 workers and producing up to 300,000 vehicles a year. The plant will be in West Point, Ga.
The Hyundai Motor Company, the parent company of Kia and South Korea’s top carmaker, opened its first U.S. plant in Alabama last year.

Yes, U.S.-based auto makers are building and growing in places like China, but why are they falling on hard times in the homeland? Surely everyone is tired of blaming the unions for the car makers’ woes. When it all comes down to it, there are a plethora of reasons why the automakers have fallen on hard times, but poor management has got to be at the top of the list.
Talk to me.

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