Industry needs a roadmap to innovation
Take a cyber stroll through a company’s web site and check out their product line or even walk down the aisle at just about any industry trade show and try to find truly innovative products.
Sure, most of the companies out there advance their existing product lines and that is great. These product lines are definitely more interoperable than they were even one or two years ago. But these aren’t new technologies, they are incremental steps.
Just where will the next great innovation come from? What will it be? Will it be a nanotechnology-based line? Or maybe a something that is biotech driven. Whatever it is, it most likely won’t fit today’s legacy systems. Or who knows, maybe it will.
As Jim Pinto writes in the 2/16/06 InTech newsletter, “to achieve sustainable advantage, manufacturing efficiency must couple with innovative new products. Companies that go beyond manufacturing low priced commodities and offer improved customer values are the winners in the new global environment. Apple is a splendid example with its iPod music and video players—within a couple of years, these products (hardware plus software combinations) are generating revenues in the billions, with excellent profit margins (better than 50%). The hardware and software are designed in California, and the hardware is manufactured and shipped directly from Shanghai, China.”
Just what will or where will the next great innovation come from?
Talk to me.
Sure, most of the companies out there advance their existing product lines and that is great. These product lines are definitely more interoperable than they were even one or two years ago. But these aren’t new technologies, they are incremental steps.
Just where will the next great innovation come from? What will it be? Will it be a nanotechnology-based line? Or maybe a something that is biotech driven. Whatever it is, it most likely won’t fit today’s legacy systems. Or who knows, maybe it will.
As Jim Pinto writes in the 2/16/06 InTech newsletter, “to achieve sustainable advantage, manufacturing efficiency must couple with innovative new products. Companies that go beyond manufacturing low priced commodities and offer improved customer values are the winners in the new global environment. Apple is a splendid example with its iPod music and video players—within a couple of years, these products (hardware plus software combinations) are generating revenues in the billions, with excellent profit margins (better than 50%). The hardware and software are designed in California, and the hardware is manufactured and shipped directly from Shanghai, China.”
Just what will or where will the next great innovation come from?
Talk to me.
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