Industry Veteran, Roy Kok, Joins ARC Advisory Group Management Team
Brings 30 Years of Automation, Sales, and Marketing Experience in the Position of VP of Marketing to ARC
Dedham, Massachusetts; December 14, 2011: ARC Advisory Group, the leading global research and advisory firm for manufacturing, industry, and infrastructure, announces that industry veteran, Roy Kok, has joined its management team as VP of Marketing. Mr. Kok brings more than 30 years of automation industry and marketing experience to ARC.
Prior to joining ARC, Roy served in roles at GE, Intellution, VenturCom, and Kepware in marketing, sales, and product management roles. Roy has also offered strategic consulting services to over a dozen companies and has been involved in startup opportunities. This broad background brings significant marketing experience and resources to both ARC and its clients.
In his new role as VP of Marketing for ARC, Roy will be responsible for all corporate marketing including positioning, messaging and outreach. “ARC is the recognized leader in industrial business intelligence with products including market studies; custom services for product marketing, channel management, and marketing positioning; ARC Forum networking and thought leadership events; plus technology consulting services for industrial automation end users. I am very excited to be joining the team to be able to help ARC drive additional value for the industry,” he explained.
Commented Andy Chatha, ARC president and founder, “We are very fortunate to have Roy join the ARC team. His market knowledge and broad set of connections will be valuable assets to ARC and our global clients.”
ARC Advisory Group is the leading global research and advisory firm delivering business intelligence, market studies, analysis services and collaboration to excel in manufacturing, industry and infrastructure. ARC analysts have the process and discrete industrial automation knowledge and first-hand experience to help clients find the best answers to complex business issues facing organizations today. www.arcweb.com.