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International Society of Automation News Release
Contact: Becky Schneider
(919) 990-9266
bschneider@isa.org

ISA/Automation.com Industrial Automation Pavilion to Debut at HANNOVER MESSE 2011

Research Triangle Park, North Carolina, USA (10 November 2010) – The International Society of Automation (ISA) announced today a partnership with Hannover Fairs USA (HFUSA) and Automation.com to organize an Industrial Automation Pavilion at HANNOVER MESSE 2011, which will take place 4–8 April 2011 in Hannover, Germany.

ISA, Automation.com and HFUSA recognize the significant increase in demand for efficient manufacturing processes through automation technologies and the importance that such technologies be adopted on a global scale.

Through this partnership, ISA and Automation.com will organize a group exhibit that will allow members and customers to showcase automation solutions to a global audience. This Industrial Automation Pavilion will provide participating exhibitors with great visibility and traffic in an affordable and efficient exhibit setting.

The Industrial Automation sector of HANNOVER MESSE, which hosted 91,300 international visitors in 2010, is the ideal exhibiting platform for automation companies and will be home to the ISA/Automation.com Industrial Automation Pavilion. Comprising seven exhibit halls, the Industrial Automation sector enables companies to meet with existing and potential customers and to export their products and services worldwide.

Art Paredes, president and CEO of HFUSA, said, "It's an excellent time for companies to increase their exports and market shares by expanding into the foreign markets. And, HANNOVER MESSE, the world's largest industrial trade fair, is the ideal platform for companies to showcase their products and services."

Timothy Feldman, director for products and services of ISA, stated, "As an organization dedicated to setting the standard for automation and advancing the profession globally, ISA is enthusiastic to be participating in this partnership to bring exhibitors to HANNOVER MESSE who otherwise might not be able to exhibit on their own."

Rick Zabel, vice president and publisher of Automation.com, said, "As global competition increases, it has become more important than ever for companies to expand their footprints and participate in international events like HANNOVER MESSE. We are delighted to partner with ISA and Hannover Fairs USA to offer this pavilion as a low-cost entry point to the fair."

Download the Industrial Automation Pavilion brochure.

About Hannover Fairs USA, Inc.

Hannover Fairs USA (HFUSA) is the US subsidiary of Hannover, Germany's Deutsche Messe, one of the world's largest and most active event organizers. HFUSA develops and manages exhibition and marketing programs at Deutsche Messe events in Hannover, Germany, as well as in such key markets as China, India, Russia, Brazil, Australia, UAE, Turkey and the USA.

About Automation.com

Automation.com is the leading online content provider and the only pure electronic magazine in the automation industry, dedicated to providing information that enables control and automation professionals do their jobs better. Their 35 Automation Portals organize information by topic and include articles, white papers, application stories, product announcements, company news, project news, resources, training, seminars and events.  

About ISA

Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards, certifies industry professionals, provides education and training, publishes books and technical articles and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation (www.automationfederation.org).