International Society of Automation News Release
ISA’s 8th Marketing and Sales Summit highlights the expert-driven strategies and tactics proven to succeed in today’s fast-changing automation marketplace
Research Triangle Park, North Carolina, USA (19 September 2013) – Attracting attendees from across the US and the world, the International Society of Automation’s (ISA) 8th Marketing and Sales Summit—held last week in New Orleans, Louisiana, USA—outlined proven strategies and tactics that marketing and sales professionals could immediately employ to strengthen their connections with their automation prospects and customers.
“New Orleans was the place to be last week for professionals looking for practical, tangible ways to improve their sales and marketing results, and better achieve their professional goals,” states Peggie Koon, Ph.D., the Vice President of Audience at Augusta-based Morris Communications, LLC, and ISA President-elect Secretary. “Attendees gained specific, actionable ideas and direction, straight from the experts, to help them succeed in today’s challenging environment.”
The content-rich conference program, “Innovation in Automation: Navigating the Maze of Customer Connections,” featured a range of keynote addresses, plenaries, expert-led sessions, panel discussions, workshops and tutorials that pinpointed how to:
Specific topics explored included:
“We drew attendees from across the US—from Phoenix to Boston—and the world—including Sydney, Australia and Tokyo, Japan, all coming together for this power-packed event of learning, networking and collaboration,” reports Dr. Koon, whose conference welcome address highlighted ISA’s increasingly valuable and relevant role for automation and control professionals, and outlined her vision for ISA in the years ahead.
The keynote presentation at the event, "M2M: Service Before Your Customer Sees It Coming," was delivered by Peggy Smedley, Editorial Director of Connected World magazine and an internationally known expert on technology and the media. In her presentation, Smedley examined how machine-to-machine (M2M) technologies and devices may soon enable companies to address their customers’ and potential customers’ needs even before the individuals themselves fully recognize them.
Sponsors of the event included the ISA Management Division, E-coast, CSIA, Solutions Insights, MESA, Telesian Technology, Automation.com, CONTROL, Read-Out and InTech magazine.
The event also was supported locally by ISA’s New Orleans Section, which held its monthly meeting in conjunction with the evening plenary. Local ISA section members greeted summit attendees and welcomed their involvement during mingling and networking activities.
Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).