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International Society of Automation News Release
Contact: Becky Schneider
(919) 990-9266
bschneider@isa.org

ISA’s 5th Annual Marketing and Sales Summit Heads to Atlanta in September

RESEARCH TRIANGLE PARK, NC (22 April 2010) - The International Society of Automation (ISA) announced today that its 5th Annual Marketing and Sales Summit will be held 1-3 September 2010, in Atlanta, GA. This year’s conference theme is In Search of the Holy Grail: Integrating Marketing and Sales. The event is sponsored by ISA’s Management Division.

In a time where innovation and quick responses to the market are crucial to success, this three-day summit will provide valuable insight into how marketing and sales professionals can work together for positive outcomes.

Sessions will focus on best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management vs. product management, sales vs. marketing, branding in the web 2.0 era, and redefining advertising in the digital age. Breakout sessions will provide even more practical information.

Conference Tracks:

  • Strategy and Business Development
  • Integrated Marketing and Sales
  • Online Marketing
  • Sales Best Practices

“Going on our fifth year, the ISA Marketing and Sales Summit continues to break new ground and deliver vital, timely marketing and sales education, and incredible networking for automation professionals,” stated Juliann Grant, vice president, Telesian Technology and Planning Committee Member.  “Last year, we held the first live broadcast to illustrate the power of social media, and we had people participating from around the world. This year we have even bigger plans to showcase new technologies and demonstrate how they integrate with marketing and sales. The bottom line is, the world of communications is rapidly changing, and it’s important that marketing and sales professionals get the education they need to stay on top of current trends, and stay connected with their peers in the automation industry,” she added.

The event will be held at the W Hotel Atlanta-Downtown in Atlanta. To submit an abstract, present a topic, or participate, contact Program Chair Shari Worthington at +1 508-755-5242 or e-mail sharilee@telesian.com.

Attendees can register by calling +1 919-549-8411 and can visit the event website at www.isa.org/mktsales. Exhibits and sponsorship opportunities are also available. Contact Carol Schafer at +1 919-990-9206 or cschafer@isa.org.

About ISA

Founded in 1945, The International Society of Automation (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).