International Society of Automation News Release
Contact: Jennifer Infantino
ISA Outlines InTech Editorial Strategy; Selects Automation.com as Advertising Sales Partner
Research Triangle Park, North Carolina (30 October 2009) – The International Society of Automation announced today the editorial strategy for the print, digital, and online content of its technical publication, InTech magazine. In addition to daily and weekly digital and online content, ISA will publish 6 print issues of InTech magazine in 2010. The first issue of the bimonthly print publication will be published in February.
ISA’s editorial team will collaborate with the InTech Editorial Advisory Board to coordinate the technical scope and content of future issues of InTech magazine. The editorial scope will remain focused on the most important automation industry news and trends, providing unbiased coverage of the automation market. Subject-matter experts will continue to develop stories, cover the important industry issues outlined in the 2010 InTech editorial calendar, and meet the technical information needs of automation professionals around the world. “As a volunteer organization run by automation professionals, ISA is in a unique position to harness its most powerful resource – the expertise of its members and leaders who work in the automation field every single day,” said 2010 ISA Publications Department VP-elect Eoin Ó Riain. “Through the print, online, and digital content of InTech magazine, ISA can provide real-world, no-nonsense technical content for automation professionals.”
ISA and Automation.com recently announced a partnership to jointly publish several e-newsletters for InTech and Automation.com subscribers. In addition to this partnership, ISA has also selected Automation.com as the advertising sales representative for InTech magazine’s print, digital, and online editions. “Since Automation.com is already publishing and selling advertising space in the new co-branded InTech/Automation.com e-newsletters, we felt it was a logical decision for Automation.com to sell all of the InTech advertising options,” said Patrick Gouhin, ISA Executive Director and CEO. “We can maximize efficiencies for our advertisers and our production staff by making the most of our partnership with Automation.com, and we’re confident that we’ll see great results from that collaboration.”
To maintain a seamless sales transition, Automation.com has announced its hire of Richard Simpson, who has 15 years of experience as InTech’s Publisher. “We are thrilled to add Simpson to our sales team,” said Rick Zabel, Vice President and Publisher of Automation.com. “Simpson brings 25 years of sales and publishing experience, as well as long-time personal relationships with key advertisers, to Automation.com. We believe the resulting team will provide advertisers with the most successful integrated print and electronic advertising opportunities available in the industry today.”
For more information about InTech magazine, visit www.isa.org/intech. Industry experts and potential article contributors can submit article ideas and feedback, as well as product press releases and other news announcements, to Emily Kovac, InTech Associate Production/Copy Editor, at email@example.com.
Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of the Automation Federation (www.automationfederation.org).
Founded in 2000, Automation.com (www.automation.com) is the leading online publisher of automation-related news, articles and resources. Automation.com is dedicated to providing information that enables control and automation professionals to solve problems and improve production efficiency. The site features 32 topic-specific Automation Portals and contains daily news, products, supplier and system integrator directory, job center, articles, white papers, application stories, events and networking. Automation.com’s web site traffic is consistently ranked higher (www.alexa.com) than any other automation or control-related publication in the industry. Automation.com is head-quartered in Eden Prairie, Minnesota. Phone: 952-563-5440. Email: firstname.lastname@example.org.