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ISA's 4th Annual Marketing and Sales Summit comes to Boston in September

Research Triangle Park , NC (6 March 2009) – Sponsored by ISA’s Management Division, the 4 th Annual Marketing and Sales Summit: Managing Through the Turbulence and Tumult will be held 9-11 September 2009, in Boston, Massachusetts.

In a time where adaptation, innovation, and quick responses to the market are crucial to success and survival, this year’s summit will provide valuable insight to market trends and solutions for marketing and sales professionals selling automation products.

Sessions will focus on meeting today’s complex market situation and offer best practices in social media, guerilla marketing, brand marketing, winning complex accounts, market-driven product development, business development and engineering, product marketing management vs. product management, sales vs. marketing, branding in the web 2.0 era, redefining advertising in the digital age, and more. Breakout sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more.

“Going on our fourth year, the ISA Marketing and Sales Summit brings together the best of the best sales and marketing professionals across the automation industries. It’s an incredible opportunity to learn, collaborate, have fun, and network with movers and shakers from companies like Siemens, Emerson, ABB, and Phoenix Contact. Together, we create an inspiring and creative environment where traditional rival competitors learn from each other, drop the veiled windows, and make lasting friendships that carry from conference to conference. And in times of economic unrest, it’s even more important for marketing and sales professionals to sharpen their minds and craft, and make a positive investment in their business and profession.” said Shari Worthington, Program Chair.

The preliminary program schedule includes:

Wednesday, 9 September 2009

• Pre-Conference Workshops: Marketing 101 and Sales 101
• Roundtable Discussion with Industry Analyst
• Exhibits and Cocktails

Thursday, 10 September 2009

• Keynote Speaker
• Plenary Speakers
• Breakout Sessions
• Exhibits

Friday, 11 September 2009

• Plenary Speakers
• Breakout Sessions
• Specialty Workshop

Attendees can register online at www.isa.org/mktsales or by calling +1 919 549 8411.

Exhibits and sponsorship opportunities are also available. Contact Rodney Jones, ISA Senior Administrator, Technical Divisions & Symposia at +1 919 990 9418.

About ISA

Founded in 1945, the International Society of Automation (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in North America. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).