ISA NEWS RELEASE
Contact: Jennifer Infantino
ISA Management Division Educates Marketing and Sales Professionals
Research Triangle Park, NC (29 September 2008) – Marketing and Sales professionals from several different industries educated an audience of more than 90 professionals at the 3rd Annual ISA Marketing and Sales Summit. The summit, organized by the ISA Management Division and supported by industry sponsors, took place on 17-19 September, 2008 in Cleveland, Ohio.
The audience represented professionals who market or sell products to those working in the automation field.
Jim Cahill, Communications Manager and Chief Blogger of Emerson Process Management, was chosen as keynote speaker because of his new ventures with Web 2.0. His presentation addressed the new challenges that marketing professionals face when trying to compete with social media vehicles of 21st century message delivery.
“As communicators for the automation industry’s leading providers of products and services, you face new challenges for reaching your audience. Traditional one-way communication vehicles like direct mail and e-mail are loosing their effectiveness over time. Web 2.0 applications open up opportunities to engage your audience in a conversation and become more relevant,” said Cahill.
Walt Boyes, Editor in Chief of CONTROL magazine and Controlglobal.com, led the pre-summit workshop entitled Marketing 101. Chris Otte of Monter Technologies LLC noted how the dialog and interaction between marketing and sales attendees was well received during the workshop. “I heard real examples and have new ideas to take back to the office,” Otte said.
The buzz among marketing and sales VP’s and executives throughout the summit was positive. All session presenters and Keynotes, including Julie Fraser, Principal Industry Analyst, Cambashi, Inc; Kim Miller Dunn, ISA President, and Director of Sales Development & Support, Emerson Process Management, Rosemount Analytical Liquid Division; Rick Dolezal, Marketing Development Manager, Rockwell Automation; and Dick Morely, Father of the PLC, set the stage for relevant and interesting topics for discussion.
Three days of conference topics concluded with rave reviews from attendee Robert McIlvrde of Cogent Real-Time Systems. “The presenters were dynamic, and they got attendees thinking, talking, and sharing new ideas. It really opened my eyes and mind to marketing and sales in the automation industries," he said.
A 2009 Summit is in the planning stages and tentively scheduled for September in Boston. For more information about the ISA Management Division, visit www.isa.org/divisions.
Founded in 1945, ISA (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).