ISA NEWS RELEASE
Contact: Jennifer Infantino
ISA announces the publication of "Sell More Through Effective Technical Presentations, 2nd Edition," by Paul Gruhn, P.E., C.F.S.E.
Research Triangle Park, NC (25 June 2008) -- As an engineer, a technical salesperson, or a marketing guru, giving presentations is a must to get support for your projects or proposals, according to Paul Gruhn. This second edition of "Sell More Through Effective Technical Presentations"
provides helpful tips and real-life examples on how to give effective technical presentations from a sales perspective. This easy-to-read guide offers updated information on presentation materials and styles and will help you become a more competent speaker.
The book supplies real-world information in a light and fun manner, with cartoons to illustrate poor choices when giving presentations. Gruhn points out that "people begin to 'buy' when they start asking questions.
After all, listeners have a point to make, too." He further states that the presenter's enthusiasm is critical and gives numerous hints on making effective PowerPoint(tm) presentations. The book also discusses the pitfalls of using animated graphics, acronyms, overly complex graphics, and other types of supporting materials.
Paul Gruhn is an engineer, instructor, speaker, consultant, and software developer. His technical specialty is Safety Instrumented Systems. He is a registered Professional Engineer in the State of Texas, a Certified Functional Safety Expert, and an ISA Fellow. Paul is co-author of Safety
Instrumented Systems Design, Analysis and Justification, 2nd Edition.
Founded in 1945, ISA (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).