ISA NEWS RELEASE
Contact: Jennifer Infantino
ISA EXPO 2007 Technology Exchanges and Exhibit Attract Thousands
Research Triangle Park, NC (15 October 2007) - ISA EXPO 2007, held 2-4 October at the Reliant Center in Houston, Texas, attracted 12,000 attendees and featured 517 exhibitors. The conference program and special events and presentations on the exhibit floor were focused around six technology exchanges, with dozens of industry experts on hand to lead discussions, present papers, and answer questions about the hottest topics in each area.
"This year's exchange concept allowed all attendees to enjoy comprehensive presentations of automation and control solutions, ideas, and information in the areas that interest them the most. They were able to really capitalize on the content, network with like-minded professionals, and customize their ISA EXPO experience," said ISA Director of Education, Convention, and Certification Services, Dale Lee.
The new format, along with extended hours on Tuesday and an increased number of interactive demonstrations on the show floor, proved a powerful draw for attendees and exhibitors alike.
"One of the great values of ISA EXPO is the learning that takes place in each technology exchange," said Nick Sands of E I Du Pont. "One presentation at this conference can be worth the entire trip."
ISA EXPO technology exchanges covered these hot topics: security, process automation, safety, environmental and quality control, enterprise integration, and wireless and networking. Many companies displayed emerging wireless products at the exhibit, and wireless standards were featured in many presentations throughout the week. WINA held a wireless walking tour entitled "No Wires, No Hype" to educate attendees about the wide range of wireless products and concepts displayed at the event. The ISA100 standards committee, Wireless Systems for Automation, displayed a demonstration of several guiding principles for their work.
Attendees and exhibitors responded well to the increased focus on wireless technology. "I'm interested in wireless because we've been selling a lot lately. We're a distribution holding company for bearings and drives used in paper mills, bakeries, and Coca Cola," said Tim Depalma of B&D Industrial. "The conference gave me the chance to check out the latest in wireless technology."
"ISA's spotlight on wireless technology for the conference gave us the perfect opportunity to display our solutions and attract attention to our company," said FEDD Wireless Marketing Manager Jim Brooks. "The show absolutely exceeded our expectations."
The exhibit also featured the ISA EXPO Bus Station, a collaborative endeavor to deliver the latest information on industrial bus and field communications. Presentations and product offerings for various networking and communication protocols were featured.
"The Bus Station is a new and innovative concept that benefits the end user," said Ed Ladd of HART Communication Foundation. "We were able to educate users on field communication protocols, ultimately arming them with the information they need to make decisions for their companies."
Exhibiting companies in the Bus Station included connect Blue, Inc., Dust Networks, Fluke Corporation, HART Communication Foundation, HMS Industrial Networks, Modbus-IDA, Moxa Technologies, PCN Technology, Phoenix Contact, Real Time Automation, Schneider Electric, Siemens Energy & Automation, Spectrum Controls, TURCK, and Westlock Controls.
Additional specialty pavilions at the event included the Industrial Communications Pavilion, the Software Solutions Pavilion, the Environmental Pavilion, and the Sensors Fair.
Many exhibitors have already committed to ISA EXPO 2008, with 32% more booth sales completed on-site at the 2007 event than at the 2006 event.
ISA EXPO 2008 will be held 14-16 October 2008 at the Reliant Center in Houston, Texas.
"I've been exhibiting at ISA EXPO for over 11 years, and I think that this year's later hours, industry reception, and conference highlights really revitalized the show," said FIBOX Manager Diane Souffie. "This show sets a high standard, and keeps bringing people in because of ISA's ability to step out of the box."
"This was the best ISA Expo that I recall in over 20 years of attending.
I liked the "6-ring circus" of presentations in the "Exchange Centers".
There seemed to be an increase in attendee activity, with many people investigating booths. I learned about trends in automation, and was pleased to see my academic work affirmed by them. Plus, the evening session for the Expo showed that ISA can be a gracious host, commented attendee R. Russell Rhinehart, Bartlett Chair and School Head, School of Chemical Engineering at Oklahoma State University.
ISA EXPO attracts attendees from more than 70 countries, including Australia, Canada, China, Denmark, France, Germany, Hungary, India, Italy, Japan, Mexico, Singapore, South Africa, South Korea, Switzerland, Taiwan, and the United Kingdom. For more information about ISA EXPO 2007, or to stay up to date on the planning for ISA EXPO 2008, visit www.isa.org.
Founded in 1945, ISA (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).