ISA NEWS RELEASE
Contact: Jennifer Infantino
ISA Announces First Annual Marketing and Sales Summit: Industry Executives Address Changing Role of Senior Marketing & Sales
Research Triangle Park, NC (11 July 2006) -- ISA's First Annual Marketing & Sales Summit will be held 13-15 September 2006 at the Omni Austin Hotel Downtown in Austin, Texas. The summit, entitled "Best Practices in Customer Acquisition and Retention," will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. The event is sponsored by the Management Division of ISA.
Keynotes and plenary sessions from Jane Lansing, VP Marketing, Emerson; Dan Miklovic, Managing Vice President, Gartner, Inc.; Mark Taft, Senior VP Global Systems Marketing, ABB; and Brian Chapman, Director of Corporate Marketing, Honeywell Process Solutions, will address the state of the manufacturing industry, the changing role of the senior marketing and sales executive, and the shift to service selling. Breakout sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more.
"Automation products are complicated, our distribution channels are unique, and our customers are among the most sophisticated in the world. This forum will provide a venue where we can discuss and more fully understand the realities of our business and how to better create customer-focused organizations," said Shari Worthington, Event Program Chair.
Industry veteran Walt Boyes serves as General Chair for the summit. Boyes has more than 25 years of experience in sales, sales management, marketing, and product development in the controls and instrumentation industry both for process instruments and environmental controls, including Executive Committee experience in three companies. "Each and every speaker that this summit features will focus in on marketing and sales in our markets, giving attendees relevant facts, achievable results, and tangible benefits," said Boyes.
Attendees can register online at www.isa.org/mktsales or by calling (919) 549-8411.
Exhibits and sponsorship opportunities are also available. Contact Rodney Jones, ISA Administrator, Technical Divisions at (919) 990-9418.
Founded in 1945, ISA (www.isa.org) is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation (www.automationfederation.org).
WBF provides an open forum for the exchange of information related to the management, operation, and automation of manufacturing processes. Created in 1994, members of the non-profit, professional organization include end-users, vendors, consultants and academics. WBF provides organization, management, and structure to facilitate networking among its members and sharing of knowledge and information related to manufacturing processes. WBF documents best practices and guidelines for implementation of standards that apply to batch control and the exchange of batch data, as well as conducting technical conferences and technical training programs. WBF is a founding charter member of The Automation Federation (www.automationfederation.org). More information about WBF is available at www.wbf.org.
OMAC–The Open Modular Architecture Controls Users’ Group (www.omac.org) is an affiliate organization of ISA- The Instrumentation, Systems and Automation Society- and works to collectively derive common solutions for both technical and non-technical issues in the development, implementation, and commercialization of open, modular architecture control (OMAC) technologies, and to facilitate the accelerated development and convergence of industry and government developed OMAC technology guidelines to one set that satisfies common use requirements. OMAC has about 500 member representatives from end-user companies, OEM's, and technology providers and integrator companies. OMAC currently operates three Work Groups: Packaging Machinery, Manufacturing Infrastructure, and Machine Tool. OMAC is a founding charter member of The Automation Federation (www.automationfederation.org).