Wednesday, 9 September 2009
through Friday, 11 September 2009
Boston Park Plaza Hotel & Towers
50 Park Plaza At Arlington Street
Boston, MA 02116, United States
The last day to pre-register online was September 3, 2009.
General Information
Welcome to ISA's 4th Annual Marketing & Sales Summit
Conference theme: Managing Through the Turbulence and Tumult
Register to find out how to survive 2009 and beyond.
Our markets are in turmoil and this summit is the place to learn what other automation marketing and sales executives do to best craft sales and marketing programs that work. This yearￕs summit will present papers, best practices, and case studies, focusing on the current market situation and how to adapt to new conditions; new markets; changing trends; and more.
Sponsored by the ISA Management Division, the ISA's 4th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.
Student Paper Competition
The Management Division will be sponsoring a student competition for the best paper at this year's summit. We are currently in the process of establishing the proper procedure as far as content, formatting, word count, etc. If you are interested in being part of the review and evaluation committee, or have contacts at schools with students who would be interested in participating, please contact Alex Habib, alex-habib@msn.com.
In addition to industry expert-led sessions, pre-summit workshops will be offered on 9 September:
Marketing and Sales 101
Speaker: Walt Boyes, editor, CONTROL Magazine, and partner, Spitzer & Boyes
Cost: $150 ISA Member/$200 Non-member
Software Pricing - Advanced Workshop
Speaker: Jim Geisman, president, MarketShare, Inc.
Cost: ISA Member $295/Non-member $395
Gary Mintchell, Editor in Chief, Automation World Magazine
Moderator: Shari Worthington, Director, ISA Management Division
12:00 p.m.-2:00 p.m.
Lunch buffet
12:45 p.m.-1:30 p.m.
Lunch Keynote
Dick Morley, Richard E. Morley Company
“Inventory of the PLC”
Sessions Overview
Thursday, 10 Sept. 10:15 a.m.-11:45 a.m.
Thursday, 10 Sept. 1:00 p.m.-2:30 p.m.
Friday, 11 Sept. 8:00 a.m.-9:30 a.m.
Strategy and Business Development
"Planning and Executing the Company Launch (or Re-launch)"
Kevin Finnan, Semaphore
Rick Whitmyre, Tiziani Whitmyre
"Buyer Feedback: Tapping into a Marketing Gold Mine"
Scott Sommer, Jacobs Engineering
Juliann Grant, Telesian
Roundtable: Social Media in Industrial Automation
Walt Boyes, Control Magazine Jon DiPietro, ISA Boston
Juliann Grant, Telesian
Gary Mintchell, Automation World
Shari Worthington, Chair, ISA Management Division
Communications
"Beyond Web 2.0: Online Self-publishing Delivers Measurable Value" (40 min.)
John Kowal, Schneider Electric ELAU Packaging Solutions
-------------------------------------"Loyalty 2.0: Launching Social Networking Programs" (40 min)
Lee Mikles, Archer Group
"Taking Your Search Marketing Program to the Next Level: 2009 Edition"
Shari Worthington, Telesian
"White Papers: Topics, Techniques, and Trade Secrets"
George Buckbee, Expertune
Sales
"Integrating Sales & Marketing: How to Serve the Sales Organization"
Kevin Hambrice,
K-TEK Corp.
"Best Practices for Product Specialists in a Technical Sales Environment"
Frank Hurtte, River Heights Consulting
"Increasing Sales by Creating Partner Programs that Work"
Darek Kominek, Matrikon
Location
Location and Accommodations
ISA's 4th Annual Marketing & Sales Summit will be held in Boston, MA, 9-11 September 2009.
Boston Park Plaza Hotel & Towers
50 Park Plaza at Arlington Street
Boston , MA 02116, United States
Phone: (617) 426-2000
Toll-free: (888) 625-5144
Website: www.bostonparkplaza.com
Position your company before senior sales and marketing professionals working in the automation industry and build alliances!
Sponsoring ISA's 4th Annual Marketing & Sales Summit puts you facetoface with a variety of driven professionals looking for your products and services. In return for your sponsorship dollars, you build alliances and increase prospects. Join us to help marketing professionals and sales executives in the automation market gain insights into the dynamic demands of marketing and the shift to service selling.
Contact Rodney Jones at (919) 990-9418 or rjones@isa.org for more information. Or read the Sponsorship flyer here.
Sponsorships are limited and available on a first-come first-served basis. Reserve your spot today!
Why Sponsor the ISA Marketing & Sales Summit:
Network with Senior Sales and Marketing Professionals in Automation
Introduce your products and services to the automation market
Get in front of key decision makers while 2010 budgets are being finalized
Make key relationships with growing ISA Community
Who Should Sponsor:
Analyst firms that serve automation and manufacturing
Content development, management, and delivery vendors (including graphic design software)
Social media solutions: blog, wiki and other community application vendors, social networking platforms, identity and reputation vendors
Web hosting and web operations providers
Search Engine Optimization and other marketing vendors
Sales training service providers
CRM providers
Prospect/Customer list providers
ISA Members and Automation Companies who are:
Marketing Executives
Marketing Directors & Managers
Sales Executives
Sales Directors & Managers
Individual contributors in sales and marketing
Systems integrators
Past Company Attendees:
ABB
Acromag
Emerson
Honeywell
Jacobs Engineering
Martel Electronics
MatrikonOPC
Event Sponsors
The last day to pre-register online was September 3, 2009.
