Sponsored by the ISA Management Division, ISA's Marketing and Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets. Keynotes and plenary sessions from Gartner, Inc., ABB, Honeywell, and more will address the state of the manufacturing industry, the changing role of the senior marketing and sales executive, and the shift to service selling. Breakout sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more. Save the date: September 13-15, 2006, Austin, Texas.
Worldwide expert Jane Lansing, Vice President of Marketing at Emerson, will give a keynote address at ISA’s first annual Marketing and Sales Summit, held 13-15 September at the Omni Hotel in Austin, Texas.
Lansing’s topic, “Engineers are People, Too,” will focus on marketing to engineers and technical customers. Her presentation will explore methods of communicating effectively with audiences, implementing efficient marketing in a challenging environment, and developing effective tools for a sales force.
ISA is proud to have Walt Boyes serve as ISA Marketing and Sales Summit General Chair. Walt has more than 25 years of experience in sales, sales management, marketing, and product development in the controls and instrumentation industry both for process instruments and environmental controls, including Executive Committee experience in three companies. Walt currently is serving as Editor-in-Chief of CONTROL Magazine.
Shari L.S. Worthington is President of Telesian Technology. Shari is a scientist turned engineer, turned marketeer and ISA Leader. ISA is proud to have Shari serve as Program Chair for the First Annual Marketing & Sales Summit in Austin.
ISA Thanks our Event Sponsors
Comergent delivers powerful eBusiness software solutions to improve the selling process—from inquiry to cash. Only Comergent delivers a complete range of powerful eBusiness software solutions that improve the efficiency and effectiveness of the selling processes—in 120 days or less.
Telesian Technology, creator of The Communications Value Chain™, provides marketing, Web development, and e-business services for the high technology markets. Since 1987, the company has focused on developing innovative marketing programs that support the sales effort, both online and off, by generating qualified leads, increasing brand awareness, and developing long-term customer relationships through high-impact promotions programs.
The last day to pre-register online was September 8, 2006.