Wednesday, 9 September 2009
through Friday, 11 September 2009
Boston Park Plaza Hotel & Towers
50 Park Plaza At Arlington Street
Boston, MA 02116, United States
The last day to pre-register online is September 6, 2009.
General Information
Welcome to ISA's 4th Annual Marketing & Sales Summit
Conference theme: Managing Through the Turbulence and Tumult
Register to find out how to survive 2009 and beyond.
Our markets are in turmoil and this summit is the place to learn what other automation marketing and sales executives do to best craft sales and marketing programs that work. This year’s summit will present papers, best practices, and case studies, focusing on the current market situation and how to adapt to new conditions; new markets; changing trends; and more.
Sponsored by the ISA Management Division, the ISA's 4th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.
Student Paper Competition
The Management Division will be sponsoring a student competition for the best paper at this year's summit. We are currently in the process of establishing the proper procedure as far as content, formatting, word count, etc. If you are interested in being part of the review and evaluation committee, or have contacts at schools with students who would be interested in participating, please contact Alex Habib, alex-habib@msn.com.
In addition to industry expert-led sessions, pre-summit workshops will be offered on 9 September:
Marketing and Sales 101
Speaker: Walt Boyes, editor, CONTROL Magazine, and partner, Spitzer & Boyes
Cost: $150
Software Pricing—Advanced Workshop
Speaker: Jim Geisman, president, MarketShare, Inc.
Cost: TBD
Symposium registration 10-11 September (includes Wednesday evening reception and Thursday luncheon)
$395 ISA Member/$495 Non-member
Schedule
Schedule at a Glance
Event dates: 9-11 September 2009
Tentative Conference Program
Wednesday, September 9, 2009
1:00 pm
Registration opens
2:00-5:00 pm
Pre-Summit Workshops (choose 1 of 2) Workshop -- Marketing & Sales 101: Walt Boyes, Editor, CONTROL Magazine, and Partner, Spitzer & Boyes AdvancedWorkshop – Software Pricing: Jim Geisman, President, Software Pricing, Inc.
5:00-6:30 pm
Exhibit setup & registration
6:30-7:30 pm
Reception and Networking with refreshments in exhibit area Plus ISA Boston Section networking
7:30-7:40 pm
Welcome: Shari Worthington, Chair, ISA Management Division Introduction: Walt Boyes, Conference Chair
7:40-8:30 pm
Industry Keynote: David Caruso, David Caruso & Associates, Industry Analyst, Manufacturing & IT
Thursday, September 10, 2009
7:00-8:00 am
Registration check-in
8:00-8:05 am
Introduction: Shari Worthington, Program Chair
8:05-8:15 am
Opening and Welcome: Walt Boyes, Conference Chair
8:15-8:30 am
ISA Welcome: Kim Miller-Dunn, ISA Past President, and Director of Sales Development & Support, Emerson Process Management, Rosemount Analytical Liquid Division
8:30-9:45 am
Keynote: Dr. J. Patrick Kennedy, CEO and Founder, OSIsoft
9:45-10:15 am
Morning Break with refreshments by exhibit area
10:15-11:45 am
Break-out Sessions I (choose 1 of 3)
11:45-1:00 pm
Lunch Buffet
12:15-1:00 pm
Lunch Keynote: Dr. Hans Baumann ,”Mr. Valve”
1:00-2:30 pm
Break-out Sessions II (choose 1 of 3)
2:30-3:00 pm
Afternoon Break with refreshments by exhibit area
3:00-4:00pm
Special Session: MIT Plasma & Fusion Lab, Dick Morley
4:30 pm
Leave for Tours at MIT
5:00-6:00 pm
Tours at MIT, Plasma & Fusion Lab + MIT Science Museum
7:00 pm
Dinner for tour attendees at Legal Seafood, Kendall Square, Cambridge
Friday, September 11, 2009
7:00-8:00 am
Registration Check-in, Breakfast, and Networking
8:00–9:30 am
Break-out Sessions III (choose 1 of 3)
9:30-10:00 am
Refreshment break
10:00 am - 12:00 pm
WORKSHOP: Channel Marketing III, Roundtable - Walt Boyes, CONTROL, Moderator
12:00-2:00 pm
Lunch Buffet
12:45-1:30 pm
Lunch Keynote: Dick Morley & Dr. Hans Baumann
2:00 pm
Conference close
Location
Location and Accommodations
ISA's 4th Annual Marketing & Sales Summit will be held in Boston, MA, 9-11 September 2009.
Boston Park Plaza Hotel & Towers
50 Park Plaza at Arlington Street
Boston , MA 02116, United States
Phone: (617) 426-2000
Toll-free: (888) 625-5144
Website: www.bostonparkplaza.com
Position your company before senior sales and marketing professionals working in the automation industry and build alliances!
Sponsoring ISA's 4th Annual Marketing & Sales Summit puts you face–to–face with a variety of driven professionals looking for your products and services. In return for your sponsorship dollars, you build alliances and increase prospects. Join us to help marketing professionals and sales executives in the automation market gain insights into the dynamic demands of marketing and the shift to service selling.
Contact Christine Johnson at (919) 990-9230 or cjohnson@isa.org for more information. Or read the Sponsorship flyer here.
Sponsorships are limited and available on a first-come first-served basis. Reserve your spot today!
Why Sponsor the ISA Marketing & Sales Summit:
Network with Senior Sales and Marketing Professionals in Automation
Introduce your products and services to the automation market
Get in front of key decision makers while 2010 budgets are being finalized
Make key relationships with growing ISA Community
Who Should Sponsor:
Analyst firms that serve automation and manufacturing
Content development, management, and delivery vendors (including graphic design software)
Social media solutions: blog, wiki and other community application vendors, social networking platforms, identity and reputation vendors
Web hosting and web operations providers
Search Engine Optimization and other marketing vendors
Sales training service providers
CRM providers
Prospect/Customer list providers
ISA Members and Automation Companies who are:
Marketing Executives
Marketing Directors & Managers
Sales Executives
Sales Directors & Managers
Individual contributors in sales and marketing
Systems integrators
Past Company Attendees:
ABB
Acromag
Emerson
Honeywell
Jacobs Engineering
Martel Electronics
MatrikonOPC
The last day to pre-register online is September 6, 2009.