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ISA's 4th Annual Marketing & Sales Summit

Wednesday, 9 September 2009 through Friday, 11 September 2009

Boston Park Plaza Hotel & Towers
50 Park Plaza At Arlington Street
Boston, MA 02116, United States

The last day to pre-register online is September 6, 2009.

General Information

Welcome to ISA's 4th Annual Marketing & Sales Summit

Conference theme: Managing Through the Turbulence and Tumult

Register to find out how to survive 2009 and beyond.

Our markets are in turmoil and this summit is the place to learn what other automation marketing and sales executives do to best craft sales and marketing programs that work. This year’s summit will present papers, best practices, and case studies, focusing on the current market situation and how to adapt to new conditions; new markets; changing trends; and more.

Sponsored by the ISA Management Division, the ISA's 4th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.

Student Paper Competition

The Management Division will be sponsoring a student competition for the best paper at this year's summit. We are currently in the process of establishing the proper procedure as far as content, formatting, word count, etc. If you are interested in being part of the review and evaluation committee, or have contacts at schools with students who would be interested in participating, please contact Alex Habib, alex-habib@msn.com.

In addition to industry expert-led sessions, pre-summit workshops will be offered on 9 September:

  • Marketing and Sales 101
    Speaker: Walt Boyes, editor, CONTROL Magazine, and partner, Spitzer & Boyes
    Cost: $150
  • Software Pricing—Advanced Workshop
    Speaker: Jim Geisman, president, MarketShare, Inc.
    Cost: TBD

Connect with ISA Marketing & Sales Summit:

Linkedin: http://bit.ly/tqQxM
Twitter : @isamktgsales
Facebook: ISA Marketing & Sales Summit

Downloadable forms:

Looking forward to seeing you in September!

Registration

Registration Information

Registration rates:

Workshops on 9 September:

  • Marketing and Sales 101
    2:00 p.m.-5:00 p.m.
    Cost: $150
  • Software Pricing—Advanced Workshop
    Speaker: Jim Geisman, president, MarketShare, Inc.
    9:00 a.m.-5:00 p.m.
    Cost: TBD

Connect with ISA Marketing & Sales Summit:

Linkedin: http://bit.ly/tqQxM
Twitter : @isamktgsales
Facebook: ISA Marketing & Sales Summit

Symposium registration 10-11 September (includes Wednesday evening reception and Thursday luncheon)

$395 ISA Member/$495 Non-member

Schedule

Schedule at a Glance

Event dates: 9-11 September 2009

Tentative Conference Program

Wednesday, September 9, 2009

1:00 pmRegistration opens
2:00-5:00 pmPre-Summit Workshops (choose 1 of 2)
Workshop -- Marketing & Sales 101: Walt Boyes, Editor, CONTROL Magazine, and Partner, Spitzer & Boyes
AdvancedWorkshop Software Pricing: Jim Geisman, President, Software Pricing, Inc.
5:00-6:30 pmExhibit setup & registration
6:30-7:30 pmReception and Networking with refreshments in exhibit area Plus ISA Boston Section networking
7:30-7:40 pmWelcome: Shari Worthington, Chair, ISA Management Division
Introduction: Walt Boyes, Conference Chair
7:40-8:30 pmIndustry Keynote: David Caruso, David Caruso & Associates, Industry Analyst, Manufacturing & IT

Thursday, September 10, 2009

7:00-8:00 amRegistration check-in
8:00-8:05 amIntroduction: Shari Worthington, Program Chair
8:05-8:15 amOpening and Welcome: Walt Boyes, Conference Chair
8:15-8:30 amISA Welcome: Kim Miller-Dunn, ISA Past President, and Director of Sales Development & Support, Emerson Process Management, Rosemount Analytical Liquid Division
8:30-9:45 amKeynote: Dr. J. Patrick Kennedy, CEO and Founder, OSIsoft
9:45-10:15 amMorning Break with refreshments by exhibit area
10:15-11:45 amBreak-out Sessions I (choose 1 of 3)
11:45-1:00 pmLunch Buffet
12:15-1:00 pmLunch Keynote: Dr. Hans Baumann ,”Mr. Valve”
1:00-2:30 pmBreak-out Sessions II (choose 1 of 3)
2:30-3:00 pmAfternoon Break with refreshments by exhibit area
3:00-4:00pmSpecial Session: MIT Plasma & Fusion Lab, Dick Morley
4:30 pmLeave for Tours at MIT
5:00-6:00 pm Tours at MIT, Plasma & Fusion Lab + MIT Science Museum
7:00 pm Dinner for tour attendees at Legal Seafood, Kendall Square, Cambridge

Friday, September 11, 2009

7:00-8:00 amRegistration Check-in, Breakfast, and Networking
8:00–9:30 amBreak-out Sessions III (choose 1 of 3)
9:30-10:00 amRefreshment break
10:00 am - 12:00 pmWORKSHOP: Channel Marketing III, Roundtable - Walt Boyes, CONTROL, Moderator
12:00-2:00 pmLunch Buffet
12:45-1:30 pmLunch Keynote: Dick Morley & Dr. Hans Baumann
2:00 pmConference close

Location

Location and Accommodations

ISA's 4th Annual Marketing & Sales Summit will be held in Boston, MA, 9-11 September 2009.

Boston Park Plaza Hotel & Towers
50 Park Plaza at Arlington Street
Boston , MA 02116, United States
Phone: (617) 426-2000
Toll-free: (888) 625-5144
Website: www.bostonparkplaza.com

Make a reservation at this hotel

If you are planning on spending some time in Boston taking in the local scenery, visit the Greater Boston Convention and Visitors Bureau website.

Sponsorship

Sponsorship Opportunities

Position your company before senior sales and marketing professionals working in the automation industry and build alliances!

Sponsoring ISA's 4th Annual Marketing & Sales Summit puts you face–to–face with a variety of driven professionals looking for your products and services. In return for your sponsorship dollars, you build alliances and increase prospects. Join us to help marketing professionals and sales executives in the automation market gain insights into the dynamic demands of marketing and the shift to service selling.

Contact Christine Johnson at (919) 990-9230 or cjohnson@isa.org for more information. Or read the Sponsorship flyer here.

Sponsorships are limited and available on a first-come first-served basis. Reserve your spot today!

Why Sponsor the ISA Marketing & Sales Summit:

  • Network with Senior Sales and Marketing Professionals in Automation
  • Introduce your products and services to the automation market
  • Get in front of key decision makers while 2010 budgets are being finalized
  • Make key relationships with growing ISA Community

Who Should Sponsor:

  • Analyst firms that serve automation and manufacturing
  • Content development, management, and delivery vendors (including graphic design software)
  • Social media solutions: blog, wiki and other community application vendors, social networking platforms, identity and reputation vendors
  • Web hosting and web operations providers
  • Search Engine Optimization and other marketing vendors
  • Sales training service providers
  • CRM providers
  • Prospect/Customer list providers

ISA Members and Automation Companies who are:

  • Marketing Executives
  • Marketing Directors & Managers
  • Sales Executives
  • Sales Directors & Managers
  • Individual contributors in sales and marketing
  • Systems integrators

Past Company Attendees:

  • ABB
  • Acromag
  • Emerson
  • Honeywell
  • Jacobs Engineering
  • Martel Electronics
  • MatrikonOPC

The last day to pre-register online is September 6, 2009.