General Information
Welcome to ISA's 4th Annual Marketing & Sales Summit
Conference theme: Managing Through the Turbulence and Tumult
Register to find out how to survive 2009 and beyond.
Our markets are in turmoil and this summit is the place to learn what other automation marketing and sales executives do to best craft sales and marketing programs that work. This yearￕs summit will present papers, best practices, and case studies, focusing on the current market situation and how to adapt to new conditions; new markets; changing trends; and more.
Sponsored by the ISA Management Division, the ISA's 4th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.
Student Paper Competition
The Management Division will be sponsoring a student competition for the best paper at this year's summit. We are currently in the process of establishing the proper procedure as far as content, formatting, word count, etc. If you are interested in being part of the review and evaluation committee, or have contacts at schools with students who would be interested in participating, please contact Alex Habib, alex-habib@msn.com.
In addition to industry expert-led sessions, pre-summit workshops will be offered on 9 September:
- Marketing and Sales 101
Speaker: Walt Boyes, editor, CONTROL Magazine, and partner, Spitzer & Boyes
Cost: $150 ISA Member/$200 Non-member - Software Pricing - Advanced Workshop
Speaker: Jim Geisman, president, MarketShare, Inc.
Cost: ISA Member $295/Non-member $395
Connect with ISA Marketing & Sales Summit:
Linkedin: http://bit.ly/tqQxM
Twitter: @isamktgsales
Facebook: ISA Marketing & Sales Summit
Downloads:
Looking forward to seeing you in September!
Registration
Registration Information
ISA's 4th Annual Marketing & Sales Summit registration rates*:
- ISA Member: $395
- Non-member: $495
Thursday's Tour & Dinner: $60
Registration rates for pre-summit workshops - select one:
- Marketing & Sales 101: ISA Member $150/Non-member $200
- Advanced Software Pricing:
ISA Member $295/Non-member $395
*Summit registration includes Wednesday Evening Reception and Thursday Luncheon.
Connect with ISA Marketing & Sales Summit:
Linkedin: http://bit.ly/tqQxM
Twitter: @isamktgsales
Facebook: ISA Marketing & Sales Summit
Symposium registration 10-11 September (includes Wednesday evening reception and Thursday luncheon)
$395 ISA Member/$495 Non-member
Schedule
Schedule at a Glance
Wednesday, 9 September
1:00 p.m.-2:00 p.m. |
Registration and check-in |
10:00 a.m.-5:00 p.m. |
Pre-Summit Workshops |
2:00 p.m.-5:00 p.m. |
Workshop—Marketing & Sales 101 |
5:00 p.m.-6:30 p.m. |
Exhibit set-up and registration |
6:30 p.m.-7:30 p.m. |
Reception and networking |
7:30 p.m.-7:40 p.m. |
Welcome -
Shari Worthington, Director, ISA Management Division |
7:40 p.m.-8:30 p.m. |
Industry Keynote |
Thursday, 10 September
7:00 a.m.-8:00 a.m. |
Registration and check-in |
8:00 a.m.-8:05 a.m. |
Introduction |
8:05 a.m.-8:15 a.m. |
Opening and Welcome |
8:15 a.m.-8:30 a.m. |
ISA Welcome: Kim Miller Dunn |
8:30 a.m.-9:45 a.m. |
Keynote |
9:45 a.m.-10:15 a.m. |
Morning break and refreshments |
10:15 a.m.-11:45 a.m. |
Breakout Sessions |
11:45 a.m.-1:00 p.m. |
Lunch Buffet |
12:15 p.m.-1:00 p.m. |
Lunch Keynote |
1:00 p.m.-2:30 p.m. |
Breakout Sessions |
2:30 p.m.-3:00 p.m. |
Afternoon break and refreshments |
3:00 p.m.-4:00 p.m. |
Special Session |
4:30 p.m. |
Leave for MIT tour |
4:30 p.m.-6:00 p.m. |
Tour at MIT Plasma & Fusion Lab |
7:00 p.m. |
Dinner at Legal Seafood, Kendall Square, Cambridge |
Friday, 11 September
7:00 a.m.-8:00 a.m. |
Registration, check-in, and networking |
8:00 a.m.-9:30 a.m. |
Breakout Sessions |
9:30 a.m.-10:00 a.m. |
Morning break and refreshments |
10:00 a.m.-12:00 p.m. |
Roundtable: Social Media in Industrial Automation Panelists include:
Moderator: Shari Worthington, Director, ISA Management Division |
12:00 p.m.-2:00 p.m. |
Lunch buffet |
12:45 p.m.-1:30 p.m. |
Lunch Keynote |
Sessions Overview
Thursday, 10 Sept. |
Thursday, 10 Sept. |
Friday, 11 Sept. |
|
Strategy and Business Development |
"Planning and Executing the Company Launch (or Re-launch)" Kevin Finnan, Semaphore |
"Buyer Feedback: Tapping into a Marketing Gold Mine" Scott Sommer, Jacobs Engineering |
Roundtable: Social Media in Industrial Automation Walt Boyes, Control Magazine |
Communications |
"Beyond Web 2.0: Online Self-publishing Delivers Measurable Value" (40 min.) John Kowal, Schneider Electric ELAU Packaging Solutions Lee Mikles, Archer Group |
"Taking Your Search Marketing Program to the Next Level: 2009 Edition" Shari Worthington, Telesian |
"White Papers: Topics, Techniques, and Trade Secrets" George Buckbee, Expertune |
Sales |
"Integrating Sales & Marketing: How to Serve the Sales Organization" Kevin Hambrice, |
"Best Practices for Product Specialists in a Technical Sales Environment" Frank Hurtte, River Heights Consulting |
"Increasing Sales by Creating Partner Programs that Work" Darek Kominek, Matrikon |
Location
Location and Accommodations
ISA's 4th Annual Marketing & Sales Summit will be held in Boston, MA, 9-11 September 2009.
Boston Park Plaza Hotel & Towers
50 Park Plaza at Arlington Street
Boston , MA 02116, United States
Phone: (617) 426-2000
Toll-free: (888) 625-5144
Website: www.bostonparkplaza.com
Make a reservation at this hotel
If you are planning on spending some time in Boston taking in the local scenery, visit the Greater Boston Convention and Visitors Bureau website.
Sponsorship
Sponsorship Opportunities
Position your company before senior sales and marketing professionals working in the automation industry and build alliances!
Sponsoring ISA's 4th Annual Marketing & Sales Summit puts you facetoface with a variety of driven professionals looking for your products and services. In return for your sponsorship dollars, you build alliances and increase prospects. Join us to help marketing professionals and sales executives in the automation market gain insights into the dynamic demands of marketing and the shift to service selling.
Contact Rodney Jones at (919) 990-9418 or rjones@isa.org for more information. Or read the Sponsorship flyer here.
Sponsorships are limited and available on a first-come first-served basis. Reserve your spot today!
Why Sponsor the ISA Marketing & Sales Summit:
- Network with Senior Sales and Marketing Professionals in Automation
- Introduce your products and services to the automation market
- Get in front of key decision makers while 2010 budgets are being finalized
- Make key relationships with growing ISA Community
Who Should Sponsor:
- Analyst firms that serve automation and manufacturing
- Content development, management, and delivery vendors (including graphic design software)
- Social media solutions: blog, wiki and other community application vendors, social networking platforms, identity and reputation vendors
- Web hosting and web operations providers
- Search Engine Optimization and other marketing vendors
- Sales training service providers
- CRM providers
- Prospect/Customer list providers
ISA Members and Automation Companies who are:
- Marketing Executives
- Marketing Directors & Managers
- Sales Executives
- Sales Directors & Managers
- Individual contributors in sales and marketing
- Systems integrators
Past Company Attendees:
- ABB
- Acromag
- Emerson
- Honeywell
- Jacobs Engineering
- Martel Electronics
- MatrikonOPC
Event Sponsors
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