1 August 2001
InTech sees growth through merger
By Greg Hale
It all happened at dot.com speed. There was a point when process control engineers had their own industry to work in. They had products geared just for them; they did things their way. At the same time, process control brethren lived in their own protected, secluded world and had little in common with engineers in the discrete market.
But look what happened: consolidations, e-commerce, the Internet, new business models, out-sourcing, the stock market. Advancing technology forced change; it was inevitable.
When asked late last year what the difference was between process and discrete, an executive from a leading industry supplier simply said, "none."
Today, the global market is increasingly viewing instrumentation, systems, and automation as a single technology, and the view of process and discrete as two unrelated entities is obsolete. We at InTech couldn't agree more.
In that spirit, starting with the August issue, we will combine InTech with our sister publication, Industrial Computing, a traditional discrete market publication.
It's been said before, that to keep growing in this global industrywhether you are a user, a supplier, or even a magazineyou have to look at the playing field and determine not only who is playing but also who will win and by what margin. By merging Industrial Computing into InTech magazine, we feel we have accomplished that.
Surely one question that comes to mind is, "What does this mean to me, the reader?"
Simply put, InTech will now move into areas of coverage that will allow its readers to not only do their jobs better today but also learn more about the latest advances in networks, e-commerce, embedded devices, sensors, MES, and ERP system software, to name a few. Covering these advances will propel instrumentation engineers in the manufacturing industries, including automotive, semiconductor, chemical, pharmaceutical, and aerospace. Will InTech walk away from its core constituency? Of course not. We will continue in the tradition that made InTech an industry leader. We are enhancing the magazine.
But it won't all stop there. Just as your company will not stand still and watch its competitors pass it by, InTech will not stand pat. As the industry evolves, so too will the magazine. It's inevitable.
Talk to me: Greg Hale or (919) 990-9275. IT