Public Relations Aids
Here at ISA, we know just how important good public relations can be. We have put together some tips to ensure you choose the right media for your news. Past experience has given us some insight into the media outlet best suited for certain types of news. For your benefit, we have provided a list of news topics better suited for press releases and those better suited for press conferences. We have even provided tips for a successful press conference to help you take your PR to the next level.
Picking the Right Media for Your News
| Press Release | Press Conference |
- Modification/upgrade/new release/ version/size, etc. of an existing product or product line
- Hiring of new, non-high profile/key personnel
- New branding initiatives
- Remodeling of an Existing Facility
- Plans to downsize or outsource
- Discontinuation of a product
- Honors/awards/recognition received by company/employee/divisions, etc.
- New shipping or ordering system
- Celebration of Key Milestone/Anniversary
- Charitable work/contributions, etc.
- Announcement of new spokesperson
- Training and informational sessions
- Product release date
|
- New Product or Product Line (never seen before)
- New Product in an Existing Product Line (never seen before)
- Revolutionary innovation(s)
- Hiring of key / high profile personnel
- Plans for new division/ facility/product innovation, etc.
- Upcoming mergers/acquisitions/joint ventures/selling of subsidiaries, etc.
- Creation of charitable entity/enterprise, etc.
|
Tips for a Successful Press Conference
- News to be announced must be NEW and INTERESTING to the press.
- High profile employees should be present at the press conference.
- Make sure the press knows all of the details of your press conference, including the starting time, topic, location, how to contact you, etc. ISA can provide the list of pre-registered press after October 2, 2008.
- Provide a press release and/or press package or other source of information that the press can take with them after your conference. Bring these materials to the conference with you to distribute.
- Arrange a follow up briefing in your exhibitor booth - a time and place for press to meet with key employees after the conference in order to schedule interviews, give quotes, and exchange contact information.
- Announce the times and location for the follow up briefing at your press conference.
- Providing refreshments can make a conference more appealing and comfortable, but are not mandatory for success. Catering for press conferences is available by contacting Aramark, the official Reliant Center caterer, directly at (832) 667-2420.