Values

Member/customer focused
- Meet all requirements.
- Exceed expectations where possible.
- Provide maximum value to ISA members and all other customers.
Flexible
- Do what works.
- Be adaptable and open to change.
- Be proactive in responding to changing market conditions.
Responsive
- Meet all schedule commitments.
- Do what the customer asks; meet his/her needs.
- Be decisive; take action quickly.
- Be alert to changing needs.
Ethical
- Conduct all business consistent with the ISA Code of Ethics.
- Conduct all communications in an open and honest manner.
Innovative
- Be creative and clever; value the new and different.
- Accomplish all things in a superior way.
- Take calculated risks.
- Continuously seek better ways to achieve goals and objectives.
Technical leadership
- Assure that the Society and its members are at the forefront of new technology developments and their application.
- Utilize the full range of available communications technologies in Society operations.
- Be the technical resource of choice for instrumentation, systems, and automation. professionals.
Inclusive
- Value diversity (gender, culture, technical, industry, job function).
- Serve the full range of technical and business interests on a global basis.
- Seek and value collaboration and partnerships.
Collaborative
- Utilize collaboration and partnership as the fundamental way for staff and volunteers to work together, and for ISA to work with other organizations.
- Recognize the contributions of individuals, but value the quality of the collective decisions and end results.
Mutuality of benefit
- Assure a win/win in all relationships: parties should benefit fairly and proportionately from decisions, actions, and agreements.
- Strive for mutual respect (members, staff, customers, partners).
Fiscally responsible
- Provide the resources needed to accomplish the society’s goals and objectives.
- Assure the financial health of the society.
- Seek opportunities to increase financial strength of Society.