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5 April 2006

Steve Jobs: ‘You’ve got to do what you love’

By Jim Pinto

Steve Jobs dropped out of college while still in his teens and founded Apple Computer with Steve Wozniak. About 10 years later, after being fired from Apple, he founded NeXT Computer and Pixar Animation Studios and then rejoined Apple as chief executive, after Apple acquired NeXt. Disney just acquired Pixar, making Jobs its single largest stockholder.

Here are excerpts from Jobs’ Stanford University commencement address, delivered on 12 June 2005.

“I was lucky; I found what I loved to do early in life. Woz and I started Apple in my parent’s garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation, the Macintosh, a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew, we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

“I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down—that I had dropped the baton as it was being passed to me. I tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me; I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

“During the next five years, I started a company named NeXT, and another called Pixar. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.

“I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

“If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

This was a commencement address at prestigious Stanford University by a college dropout. Jobs told three stories of his life; this (above) was just one. The other two were about “connecting the dots” and about being diagnosed with cancer. You may wish to read his complete speech:

• Steve Jobs’ Stanford commencement address:
http://news-service.stanford.edu/news/2005/june15/jobs-061505.html

Behind the byline

Jim Pinto is an industry analyst and founder of Action Instruments. You can e-mail him at jim@jimpinto.com or view his writings at www.JimPinto.com. Read the Table of Contents of his new book, Pinto’s Points at www.jimpinto.com/writings/points.html.

 

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