HomeGeneral Information

How Society Leaders Can Help ISA in "Setting the Standard for Automation"

A New Era for ISA

The research was conclusive...ISA is the unbiased, objective arbiter of standards and technical information for automation professionals.  Now, this imperative takes on even more life as ISA repositions itself for the future. 

“Setting the Standard for Automation” is more than a slogan. It is a call to action.  More practical, effective content, easier access to content, and integration of standards with certification, education and training, publishing, and conferences and exhibits are the underpinning of the new ISA – all packaged with a refreshed logo, new design, revitalized InTech magazine and new website.

ISA EXPO 2005 Council of Society Delegates Slide Show about New ISA Brand

We are ISA - Overview of ISA (Windows Media)

Our Tagline

We can say with confidence that we are “Setting the Standard for Automation”.  Research among members and non-members revealed resounding support.  Not only is the positioning considered a call to action, but it is consistent with how membership views itself – committed, experienced, dedicated leaders in their industries. Find out more about how to use ISA's tagline.

Our Logo

Our logo is more than a symbol.  It is symbolic of the integration of products and services necessary to meet the needs of our members and other automation professionals.   Colors are now more energetic.  Type more contemporary.  Its geometry is the basis for all other design elements. Find out more about ISA's logo rules.

Our New Design

Playing off the arc geometry of our logo, ISA’s new design system for all print and digital applications is bold and dynamic; yet, clean and uncluttered.  New complementary support colors add interest and vigor.  Defined communication staging areas promote legibility.  Importantly, consistency is facilitated through comprehensive graphic standards and templates.

The Benefits Accrue to You

The new ISA is an organization dedicated to meet the needs of automation professionals around the world.  Content that matters.  Career development for growth.  Certification and skills training to rise above the crowd.  The value of membership is on an increasing upward pathway with more and better things to come.

The Importance of Consistency

Consistency and alignment of Section, District and Division applications with ISA will more accurately define the breadth and scope of this leading, global organization with over 30,000 members.  Projecting a tour de force is necessary to compete in today’s changing automation world.  The best and brightest are always more attracted to stronger brand images.

The Tools You Need, The Way You Want Them

ISA logo files, design standards, application templates, and other helpful information are now available at the links below.   Print ready templates for letterhead and envelopes make it easy for Sections, Districts and Divisions to align themselves with ISA’s new design to project a professional, family look and feel.

A Microsoft Publisher ready to use template is provided for Section, District and Division newsletters, ensuring on-site copy and layouts are relatively effortless.