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3rd Annual Marketing & Sales Summit Presentations

Marketing 101
Walt Boyes - Editor in Chief, CONTROL Magazine

Sales 101
John Kuenzler - Director Strategic Services, ARC

Increase Harware Margins with Better Software Pricing
Jim Geisman, President - MarketShare, Inc

Bridging the Engineering-IT Divide
Julie Fraser - Principal Industry Analyst, Cambashi, Inc

The Challenges, Perils and Opportunities in Web 2.0 for Automation
Jim Cahill - Marketing Communications Manager - Emerson Process Management

Opportunities with Industry Specific Search Engines
Vance VanDoren - Contributing Editor, Control Engineering

Questions That Sell: The Powerful Process to Motivate Customers to Buy
Paul Cherry - President, Performance Based Results

The Future of Automation:30 Years Hence
Rick Dolezal - Marketing Development Manager, Rockwell Automation

Automated Processing of Sales Leads
George Buckbee - VP Marketing & Product Development, ExperTune

Striking a Balance: Meeting the Informational and Emotional Needs of a Technical Audience
Michael Korf - Director of Sales & Marketing, Siemens Energy Instru & Electrical

Marketing Strategies that Enable Your Sales Force to Succeed
Scott Sommer - Automation Technology Manager, Jacobs Engineering Group and Juliann Grant - Vice President, Telesian Technology

Marketing to Your Sales Force: A Case for Structured On-Going Sales Education
Scott Sommer - Automation Technology Manager, Jacobs Engineering Group

Getting Prospects' Attention in an Age of Cynicism
Gary Mintchell – Editor, Automation World

Bring Back That Loving Feeling: Keeping Customers Happy
Don Mack - Senior Marketing Specialist, Siemens Energy and Automation and Catherine Derkosh - Marketing Communications Segment Mgr, Siemens Energy and Automation

Write Once, Publish Many: Integrating Conventional and Web 2.0 Media to Leverage Marketing Efforts
Jeff Cawley - Vice President, Northwest Analytical

Communications Solutions to Presenting Technical Information
Jan Jekielek, M.Sc., P.Eng - Managing Partner, Nutshell Models

Taking Your Search Marketing Program to the Next Level
Shari L.S. Worthington – President, Telesian Technology

Channel Marketing II
Walt Boyes - Editor in Chief, CONTROL Magazine

Marketing: Driving the Future
Dick Morley – Analyst, Breakfast Club